Mission

The mission of the Prince Edward County Winegrowers Associations (PECWA) is the development and promotion of Prince Edward County as a wine region and the recognition of PECWA as the organization that represents the Wine Industry, grape growers and wineries alike. This is achieved through advocacy, market development, special events, education and mutual support.

As an association, we value

Our Agricultural base - and promote 100% Ontario wine. We focus on clarity and transparency in marketing and labeling.

Accountability - We the membership are accountable to our growers and wineries, for activities and strategies moving forward, and for encouraging compliance with policies approved by the membership

Innovation -  We will support innovation through research, providing information on new technology and continuous improvement of the delivery and sharing of services within our membership

Quality - We promote quality by providing information on the development of viticultural skills and knowledge for our membership, through workshops, seminars and communication.

Respect - We understand the value of people to our organization it's success.  We must trust, respect and value the opinions expressed by our members.

Responsiveness - As an organization we are responsive to the needs of the membership in a timely manner, to support their economic health.

Service - We serve our membership as a community, by providing them with current, informative information as well as support by actively communicating with all levels of government, agencies and organizations.